A group project with three other designers. Together we created a brand manual and then redesigned a textile tool based on those shared values. My contribution was the tacker tool, translated into a faceted, sharp and stealth-driven product language.
Eyex targets fashion designers who spend numerous hours in their studios. They want tools that stand apart, feel durable and match a strong visual identity. The brand language we defined was powerful, rebellious, intense, robust and stealth.
A faceted, gear-like form vocabulary: matte surfaces, dark greys, sharp planes and quiet detailing. The orange accent only ever appears as a single, deliberate mark.
The result is a tacker that feels more like a piece of gear than a studio tool — with integrated logo detailing, interchangeable elements, a replaceable needle and a bold geometric shell that expresses the Eyex brand in one clear object.
Matte plastic body, black metal hardware, light-grey functional details and orange form accents, every material chosen to serve the stealth language. (Labels in the breakdown are in Dutch.)
The Eyex identity carries from product into print: stationery, business cards, badges and packaging, all sharing the same black / grey / orange system.
